Different from Internet thinking, fragmentation is the best opportunity for the Internet of Things. By connecting things within a limited range and a short time window, you seize the fleeting opportunity. Most of the companies that practice this principle have achieved good results, and we also hope that this idea can provide reference for colleagues.
The biggest problem of the Internet of Things is fragmentation. Many people in the industry are also worried about this. Even companies as big as Huawei are unable to do anything! But in fact, fragmentation is the real opportunity for the Internet of Things!
1How to crack the fragmented Internet of Things
Around April 2017, Wang Zhengwei was invited by Huawei to give a keynote speech in Shanghai on the analysis and judgment of trends in the Internet of Things industry! At that time, Huawei was fully promoting NB-IoT.As a large operator, Huawei is accustomed to fighting against large groups for government projects. In order to smoothly carry out NB business, it has gathered at least 3,000 R&D personnel who can adjust at any time as needed! Even so, he
We are all at a loss as to where to start. Opportunities for the Internet of Things brought about by technology are everywhere, but it is not easy to fully integrate them! After solving the fragmentation characteristics of the Internet of Things, not only Huawei, but also other operators are speeding up the Internet of Things, promoting the full bloom of NB-IoT!
2The Internet under the Red Sea
Taking people as a guide can help us understand gains and losses; taking history as a guide can help us understand ups and downs. From the Spring and Autumn Period and the Warring States Period, the Five Dynasties and Ten Kingdoms, to the warlords in the later period, it is not difficult to find that the more melee the situation, the more opportunities there are. Because there are no strong opponents and they are evenly matched, there are more opportunities to subvert and succeed! In the Internet era, basically There is no chance! But many people have not observed this, but blindly copy the old routine! In the current Internet era, BAT has perfected its layout! At least Tencent and Alibaba are fighting. They have a lot of funds and huge amounts of money in their hands. The market, mature brands, and huge human resources make small and medium-sized enterprises and even Baidu unable to resist and fall at a disadvantage.
More importantly, the goal of the Internet era is people, the so-called traffic population. But currently the entrances are blocked! In today’s world where customer acquisition costs are important, without the demographic advantage, the customer acquisition costs will inevitably increase sharply, and thus we will lose First mover advantage. As a result, current small and medium-sized enterprises are following the giants. Once they achieve some success, they cannot escape the fate of being acquired or bankrupt. But a small number of acquired rebels are happy because the giants have the ability to help them take their companies public! So in the Internet era where people are at the core, where are the opportunities?
3 ways to play with fragmented IoT thinking
The Internet of Things is different from the Internet. The goal of the Internet of Things is things. If you change the perspective, there are opportunities everywhere! If you can connect things within a limited range, the opportunity will come! 3.1 Use Xiaomi mobile phones as the entry point to lay out the Internet of Things Xiaomi The success is due to Lei Jun’s IoT thinking. Only in the field of the Internet of Things can we get rid of the encirclement and suppression of giants! Lei Jun uses mobile phones as a breakthrough. Although it has been questioned, it is never an opportunity for opportunity. This is the approach of a wise man. Xiaomi concentrated its efforts on technical preparations for the Internet of Things and launched a bracelet priced at only 49 yuan to connect people and things, which received an enthusiastic response from the market. Looking at the technology field, Apple is making watches and many giants are making wearable devices, but their purpose is to create a middle ground, that is, the integration point between people and things . The “things” here refer to human health!
Keywords: data transmission module