The holiday has not yet ended, and there is a vague smell of gunpowder smoke in the shopping mall.
“Everything is a dollar! Everything is a dollar!” This slogan has been gone for a long time, but it will be revived soon! And it has become a new weapon in the hands of big manufacturers like Alibaba! During this long holiday, a rare picture of a suspected 1 yuan store scene leaked from Alibaba. And on the 9th, Alibaba will launch its first 1 yuan store in Shanghai. It is said that “factory goods” from 1.2 million industrial belt merchants will be sold at a price of 1 yuan. The 1 yuan store will also directly connect online and offline, creating my country’s “Factory display window solution” for industrial belts. In addition, there is news that Alibaba plans to open at least 1,000 “1 yuan stores” nationwide within three years.
Wait, how does this dollar store shouting scene look a little familiar? !
Pies will not fall from the sky for no reason. Whenever a giant takes action, it must be a very big chess game with its own strategic layout. The emergence of “1 Yuan Store” is actually the commonly seen “10 Yuan Store” – Miniso.
Why take action at such a time period? Because this Japanese-style physical store will soon be listed on the New York Stock Exchange, financing is about to change. In the past few years, no matter what, Ali failed to curb its rising momentum. If we don’t stop it now, it will be too late!
Looking back at recent years, Jack Ma has been going smoothly, but he has encountered all kinds of troubles in the new retail field that he is most satisfied with. The original layout has been broken up by Meituan JD.com, so much so that the founder of Miniso is addicted to the popularity. Blatantly criticizing Jack Ma for not understanding new retail. Today, Xiaoyaozi, the father of Tmall, seizes the opportunity to make up for the situation and resorts to the “1 Yuan Store” big move. If it can really spread the beans into an army, the “10 Yuan Store” is really hard to resist. Now there is really something good to watch. .
Some people call Alibaba a big deal on new retail issues
Last month, Miniso Group Holding Ltd, a retailer backed by Tencent Holdings, officially submitted a prospectus to the U.S. Securities and Exchange Commission for its initial public offering (IPO) in the United States, with the stock code “MNSO.” The plan is listed on the New York Stock Exchange. This time Miniso plans to issue 30.4 million American Depositary Shares (ADS) in its IPO in the United States, with an estimated price of US$16.5-18.5/ADS. Each American depositary share will represent four Class A ordinary shares. At the top end of the IPO price range, Miniso’s valuation will reach US$10.18 billion. If it goes public smoothly and continues to rise, then another competitor with a market value of hundreds of billions will appear.
Moreover, entities related to Tencent will own 4.8% of the shares of Miniso after the issuance of shares. Before the listing, this company has sided with Tencent to challenge Alibaba. After the listing, it will not give Alibaba much good looks. Therefore, it is It’s time to do something! As early as 2016, Ye Guofu, known as “Ye Cannon”, as the founder of Miniso, named the “Qianlang” of e-commerce. He said, “Many Internet companies have ‘castrated’ my country’s physical consumer groups. In fact, consumption is very exciting, to experience, touch and consume. The result is that our offline prices are too expensive and the services are too Bad, so we have to let the cat touch the keyboard at home, without feeling or understanding.”
Then he opened up about his self-proclaimed model, saying, “In my opinion, my country’s physical retail in the past was too simple and rough. One of the secrets of Miniso is indeed refined management. Through the innovation of business models, we Able to sell good things very cheaply and maintain experiential consumption habits.”
He also said: “What is a great business model? A great business model is a business model that has no competitors and makes it impossible for competitors to survive.” This should usually be Mr. Jack Ma’s dialogue. This back wave is a bit stealing the show.
Moreover, at the 2018 (17th) Annual Meeting of Chinese Business Leaders, Ye Guofu even criticized Jack Ma’s new retail theory – Jack Ma once said, “New retail is online and offline”, but Ye Guofu I am very opposed to this statement, because “online and offline” is actually still talking about channels. “So don’t listen to Ma Yun’s deception. Ma Yun will take you to the ditch. You have to listen to my deception.”
At the 2019 my country Enterprise Future Stars Annual Meeting, Ye Guofu also said that he thinks Jack Ma is very regretful today. He spent more than 50 billion to buy RT-Mart a few years ago, but now RT-Mart has found that RT-Mart has no value. Behind the payment is data, and the greatest value transformed behind the data is finance.
Although most of Mr. Ye’s harsh words are just prank-like promotion tactics, it can also be seen that after taking Tencent’s investment, he has openly challenged Alibaba.
It is said that you always have to pay back when you leave, and there is also a saying that what is supposed to come will always come. Alibaba has always had great ideas, and naturally will not sit back and watch Miniso continue to compete for the right to speak and actual influence in new retail.
Heroes don’t ask where they come from. Miniso was developed from a 10-yuan store in Foshan called “Aiyaya”. It started selling cheap cosmetics in 2002, and it was a result of fighting in the highly competitive super red sea. Ye Guofu claimed that in five years, “Aiyaya” has thousands of stores across the country, and he can be regarded as a tycoon in the retail industry.
Let’s put it this way, some time ago, Alibaba’s new production project “Rhinoceros Intelligent Manufacturing”, which has been secretly developed for three years, was launched with great fanfare. Although it was controversial, it was also an in-depth experiment under the general trend of the deep integration of digital economy and real economy. . However, the offline Miniso claims to be an expert in this field, and its listing is at least a serious concern for Alibaba’s C2M industry…
Therefore, Alibaba, which is rich and powerful, took advantage of its capital in time to launch a 1-yuan store, which triggered a heated discussion on social media. It was said that Xiaoyaozi, the “father of Tmall”, was still wise and took action now. It’s not too late…
The 1-yuan store backed by a big tree blocks the 10-yuan store
Closer to home, although the dollar store seems to be a small position, not elegant, but in this way, Ali’s new retail layout has completed the final link: there is Intime Department Store on the top, and the dollar store below. This is still a pretty neat formation. There are no blind spots, no open space for the opponent, and the troops can be used to cover up the water and earth.
In fact, in the past few years, when the 10 yuan store was still a small business, Alibaba might have invested in and acquired Miniso to complete the business cycle. However, with the listing of Miniso, which is owned by Tencent, there is no suspense anymore. We still have to rely on our strength to speak for ourselves. The front wave has to give the back wave a little color, so Ali responded with practical actions and decided to engage in a head-to-head confrontation. This reflects Ali’s strategy and determination in the new retail field. The next step is to See how the execution goes.
Alibaba is rapidly opening one-yuan stores, and its new retail battle with Miniso will soon bear fruit. In my country, the fields in which Internet companies participate have never been determined by theory, but by actual sales figures. And it’s often winner-take-all.
In the past, the founder of Miniso has repeatedly dissed Jack Ma for not understanding new retail. The competitive capital he is proud of is Miniso’s in-depth layout in C2M and offline experience innovation. In fact, this 10-yuan store business does not necessarily have a deep moat. The more than US$500 million it has raised is just a drop in the bucket compared to Alibaba’s cash flow. With the successful transformation of Alibaba’s Sun Art Retail and Intime, it can be said that Alibaba has accumulated abundant resources and experience. Alibaba now has more resources and experience to carry out dimensionality reduction impact on offline 10-yuan stores. No need to say more.
Therefore, in this debate about who is the “true new retail”, is it the front wave’s hard bridge and hard horse that defeats the enemy with one move, or is the back wave’s disruptive tactics successful? There should be a conclusion soon.
Many people question the quality of dollar store products and how long this model can last. I don’t think there’s anything to question. Alibaba will open 1,000 stores, and the volume of goods will definitely be huge. Costs can be kept to a minimum. Basically sold at ex-factory price. After all, when you hear the name, dollar stores are not about making money.
Keywords in this article: 4G industrial router
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